At Agency 96, our journey began with a simple idea: to help Amazon sellers navigate the complexities of the marketplace and achieve success. What started as a small venture during the early days of Amazon’s rise has evolved into a full-service Amazon agency, dedicated to driving growth and creating lasting value for our clients.

Our founder, Wasiq Khawar, launched his first private label brand on Amazon over six years ago. With a background in e-commerce and a passion for innovation, he quickly realized the immense potential and challenges the platform presented. After experiencing both success and setbacks, Wasiq became deeply committed to mastering the intricacies of Amazon’s ecosystem. This commitment led to the birth of Agency 96, a firm dedicated to helping other sellers avoid the pitfalls and capitalize on the opportunities.

Over the years, we’ve built a team of experts who share the same passion for Amazon. From seasoned PPC specialists and brand strategists to creative designers and logistics professionals, our team is united by a common goal: to make our clients’ brands thrive on Amazon.

We’ve worked with brands of all sizes, from startups to established businesses, helping them scale and succeed. Our comprehensive approach, combined with a deep understanding of Amazon’s ever-changing landscape, allows us to craft custom strategies that drive real results.